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Two beachgoers relax under red umbrellas, one wearing a yellow Standard Procedure bucket hat.

Collaborations

Onboard with QANTAS

Standard Procedure is now onboard Qantas Airways!

Proud Queensland-born, Standard Procedure and QANTAS come together as iconic Australian brands, rooted in travel, quality, and a strong sense of home.

Standard Procedure lands in the USA.

Standard Procedure is excited to share that we are now shipping directly from Los Angeles! You can find us online and in all good retailers across the USA.

Standard Procedure Australian sunscreen and branded cap on a sunny wooden yacht deck.

Standard Procedure x Revolve.

Revolve is now a Standard Procedure stockist! And Nantucket feels like a good way to celebrate.

Person reclining on a beach chair adjusting orange tanning goggles, wearing a Standard Procedure bucket hat and tank top.

ZARA® x Standard Procedure.

ZARA® has collaborated with Standard Procedure in a first-of-its-kind partnership.

The 13-piece clothing collection includes shoes, hats, bags, and apparel. Additionally, for the first time, ZARA has introduced a third-party brand, Standard Procedure SPF, and its core product range in-stores across Europe, UK, USA, Japan and Australia.

Standard Procedure SPF 50+ sunscreen display column inside a Sephora beauty store.

Sephora

Sunproof your Summer with Standard Procedure at Sephora

Standard Procedure x Messina SPF50+ sunscreen lotion beside mango, pineapple, and vanilla on red.

Messina x Standard Procedure.

SPF 50+ SUNSCREEN
Mango, Pineapple and Vanilla Scented


In collaboration with our friends at Messina, this limited edition special is exclusively available through Standard Procedure, Messina, Sephora and QANTAS.

Inspired by the Standard Procedure gelato special.

Standard Procedure sunscreen and skincare range lined up on a teal 4WD tailgate.

Papa Salt Gin

We hit the magical coast line of Australia with Margot Robbies' Papa Salt Coastal Gin and our friends at Hatrik House.

Standard Procedure featured with Mischa Barton in Neighbours TV Show

Spotted with Mischa Barton on iconic TV; Neighbours.

Spotted on the cult TV series, Neighbours is Australia's most iconic Sunscreen, Standard Procedure with the adored, Mischa Barton.

Standard Procedure SPF 50 sunscreen bottle balanced on a hip in pink satin against leopard print.

Love Stories x Standard Procedure.

Teaming up with our friends in the Netherlands. We worked with our favourite local Australian talent's to combine Love Stories new swimwear collection and Standard Procedure's Sunscreen.

Harper's Bazaar France spread featuring Standard Procedure SPF 50 sunscreen lotion in a 500mL bottle.

Harper's Bazaar, France.

After 155 years of publishing, Harpers Bazaar launches it's first ever French issue and dedicates a page to Standard Procedure.

Standard Procedure x Monster Children SPF 50 sunscreen bottle with sunset rose label on red.

Monster Children x Standard Procedure.

A collaboration with cult lifestyle magazine feature surf, skateboarding, music, travel and art.

Standard Procedure SPF15 moisturising sunscreen bottle on red rocks, "Welcome to Mparntwe" postcard.

Greetings from Outback Australia.

Standard Procedure is for trips to the Northern Territory.

Standard Procedure x Messina personal lubricant bottle beside a clear gel bear on faux fur.

Messina x Standard Procedure.

FINGER BUN GELATO PERSONAL LUBRICANT

Get into bed with Messina® and Standard Procedure this Valentine's Day, for a banging good time.

Available at Sephora and UberEats.

Standard Procedure pop-up store shelves lined with sunscreen bottles, branded tees, and a retro seating pod.

Pop Up Store in Byron Bay, Australia

They told us bricks and mortar retail was dying. So we opened a shop.

Roadside billboard advertising Standard Procedure Australian sunscreen with a 'Say NO to leather' slogan.

Billboard Campaign

SAY NO TO LEATHER.
Standard Procedure's first Summer campaign.

Standard Procedure SPF 50+ sunscreen bottles lined up on a sunlit windowsill with brass letters.

Shona Joy x Standard Procedure.

Taken for a walk down the Runway with Australia cult fashion label, Shona Joy.

Haven Surf shop in Antwerp with a window display featuring Standard Procedure sunscreen and surfboard.

Haven Surf, Antwerp.

Standard Procedure goes to Antwerp, Belgium.

Visiting our friends at Haven Surf while they hosted a Standard Procedure Surf film night.