Zepha Jackson is the founder and CEO of Standard Procedure — the Australian sun‑care brand bringing Australian‑grade sun protection to the rest of the world.
She grew up inside her family’s sunscreen factory on the Sunshine Coast, Queensland — often called the skin‑cancer capital of the world — where three generations spent 40 years building one of Australia’s most trusted sunscreen businesses. In 2020 she turned that heritage into a brand of its own, launching Standard Procedure with professional surfer Dion Agius to make high‑performance, wearable SPF that people actually want to wear every day.
Expertise
What Zepha knows
A lifetime around SPF formulation and manufacturing, translated into a brand built for real conditions — sweat, water, movement, and full days in the sun.
Experience
Experience
Founder & CEO
2020 — PresentFounded and leads the Australian sun‑care brand, co‑launched with professional surfer Dion Agius. Grew Standard Procedure from a family heritage into a global label stocked and collaborating with ZARA, Zimmermann, The Frankie Shop, Revolve, Sephora, Akubra, and QANTAS.
Third‑Generation Sunscreen Maker
Sunshine Coast, QLDRaised inside the family sunscreen factory, spending weekends on the floor of a business three generations and 40 years in the making — learning UV protection, formulation, and manufacturing from childhood.
Articles
Zepha's Articles