Made for the toughest sun, by those who grew up under it.

Standard Procedure is an Australian-made sun care brand built on three generations of manufacturing under the harshest UV on earth.

Founder Zepha Jackson is the daughter of longtime sunscreen manufacturers, born by the Great Barrier Reef, Cairns and raised in the saltwater of the Sunshine Coast, Queensland. With parents making sunscreen and schools mandating it, weekends, school holidays and afternoons after class were spent in the family factory, wrapping pallets, unpacking raw materials and labelling lip balms at scale before she had her pen licence.

In our house, sunscreen was standard procedure.

In Queensland, sun safety isn't optional – it's mandated from the time you start school. Slip, Slop, Slap isn't a campaign, it's just how you grow up. And when it starts young, it sticks for life.

Australia doesn't just make good sunscreen – it sets the global standard for it. TGA certification means every formula is tested to the world's strictest UV protocols, forged for a country that gets more UV radiation than almost anywhere else on earth.

But in the US, only 11% of Americans wear SPF daily. 1 in 5 will develop skin cancer in their lifetime – for something entirely preventable.

That's why Standard Procedure exists. To bring that Australian-grade sun safety to the rest of the world. Formulated for real conditions – sweat, water, movement, full days in the sun. No white cast. No sting. No greasy texture that kids refuse to wear.

We believe that when you build the habit early, it stays for life. So whether it's Saturday sidelines, morning runs, or a full day in the stands – Standard Procedure is your system.

One trusted range for the whole family, made in Australia with 40+ years of expertise behind every drop.

Let's make sunscreen a Standard Procedure.