It started in a factory in Queensland.

Not a boardroom. Not a lab. A sunscreen factory on the Sunshine Coast – the skin cancer capital of the world – where our family spent four decades perfecting formulas so good, they couldn't keep them on the shelves.

Founder Zepha Jackson grew up surrounded by it. Weekends in the factory, the scent of SPF in the air, her parents talking UV protection before she even knew what that meant. While other kids were building cubbyhouses, her family was building one of Australia's most trusted sunscreen businesses – testing their products in what might be the world's most extreme proving ground: under the Australian sun.

Their toughest critics? Their own kids.

Three generations of Jacksons. Phone booths, fax machines, and a good handshake. A shop that could never keep enough sunscreen in stock. A new factory build. And a relentless commitment to one thing: making sunscreen that actually works, under the harshest sun on earth.

That's the foundation Standard Procedure is built on.

In Queensland, sun safety isn't optional – it's mandated from the time you start school. Slip, Slop, Slap isn't a campaign, it's just how you grow up. And when it starts young, it sticks for life.

Australia doesn't just make good sunscreen – it sets the global standard for it. TGA certification means every formula is tested to the world's strictest UV protocols, forged for a country that gets more UV radiation than almost anywhere else on earth.

But in the US, only 11% of Americans wear SPF daily. 1 in 5 will develop skin cancer in their lifetime – for something entirely preventable.

That's why Standard Procedure exists. To bring that Australian-grade sun safety to the rest of the world. Formulated for real conditions – sweat, water, movement, full days in the sun. No white cast. No sting. No greasy texture that kids refuse to wear.

We believe that when you build the habit early, it stays for life. So whether it's Saturday sidelines, morning runs, or a full day in the stands – Standard Procedure is your system.

One trusted range for the whole family, made in Australia with 40+ years of expertise behind every drop.

Let's make sunscreen a Standard Procedure.